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Transforming
Customer Acquisition to Dialogues: The Essentials of Effective Web
Marketing
Mukul Krishna
Global Director, Digital Media
Frost & Sullivan
Organizations are increasingly channeling
the power of the web to advance their marketing strategies. In
these challenging economic times customer acquisition remains top-of-mind
for key managers, but it should never be the sole business objective or
the basis for a long term Web strategy. Frost & Sullivan has seen that a
majority of companies fail to plan beyond customer acquisition when
designing their Web strategies.
Over the course of the year, Frost & Sullivan will be producing a
three-part series of articles, eBroadcasts and Executive One-day
Congresses. The Frost & Sullivan digital media team will show that
companies can reduce costs and improve revenues through careful Web
presence design and execution. Exceptional Web strategies carry the user
from acquisition through service, and eventually grow the
relationship...
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