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Transforming Customer
Acquisition to Dialogues: Evolving Effective Web Marketing
In the previous industry article, we
discussed the importance of companies building up the essential
capabilities of their Web properties to create engaging, compelling, and
effective Web sites, primarily through the use of Web Experience
Management (WEM) solutions. In this paper - part of a series of
articles, eBroadcasts and One-day Congresses - we will discuss several
of the methods and tools available to raise the quality and efficacy of
your
Web properties to the next level. This article focuses on integrating
rich content and meaningful social media experiences that define great
sites, evolving them into the engaging, interactive, and dynamic
experiences that evoke greater customer loyalty, ROI and long term
corporate value. Click Here to
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