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EBROADCAST OVERVIEW

 

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 PART 1        NOW ON DEMAND

Expectations for the Web Have Changed: Are customers excited by what your site delivers?

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 PART 2        NOW ON DEMAND

Elevating Online Engagement Beyond the Essentials:  Can today's web help you strengthen customer bonds?

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 PART 3

Driving Strategic Online Advantage & Advocacy:  Are your customers your evangelists?

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Did you know?

Rich Media in combination with interactive tools can drive customer time on site by up to 64% and more importantly, dramatically increase your customer retention. Wow!

Frost & Sullivan case based research proved just that for several different types of enterprises.


In today's fast moving web world, it's not enough to acquire new visitors on your site - - you have to keep them interested and coming back. Part 1 of this series gave you the scoop on what your customers' expectations are and the absolute web essentials you must provide. Part 2 takes it up a notch.

Delivering fresh ideas and innovative approaches ensure you not only meet your customers' increasingly sophisticated and social online expectations, but exceed them. Dynamic web content and user experiences can create and maintain the kind of engaging and personal customer dynamics that build brand loyalty. Rest assured, if you don't deliver it, your competitors will.

Join us for Part 2 of the series that will challenge you to evolve your web properties far beyond the essentials. This eBroadcast will illustrate how to leverage:
  • Content syndication across channels and devices -> reinforce your brand and drive more visitors to your website
  • Relevant, rich content to create exceptionally dynamic and interactive sites -> enhance engagement, retention and loyalty
  • The knowledge and benefits of social media -> listen and engage with customers

Don't miss out on gaining that competitive edge. It's your chance to listen to and interact with experts about cross-channel content syndication, new devices, rich content, social media, enhanced experiences, customer engagement, and yes, retention and loyalty.

This is a program you don't want to miss. Register for the OnDemand Version Today.
 

AGENDA

 

Mover & Shaker Interview Virgin Mobile USA

   
  Naylor Gray
Vice President, Global Marketing
Frost & Sullivan
Stacy Smollin Schwartz
VP Digital Marketing
Virgin Mobile USA
 
 

Ask the Experts Panel of Industry Leaders!

Kirsten Knipp
Web Experience Strategist
Vignette
Stacy Smollin Schwartz
VP Digital Marketing
Virgin Mobile USA
Becky Carroll
Senior Consultant, Peppers and Rogers
Group: 1to1 Faculty
Mark Yolton
Senior Vice President, SAP Community Network
SAP
       

BONUS

 

All registrants will receive a copy of Frost & Sullivan's Viewpoint Article on "Transforming Customer Acquisition to Dialogues: Evolving Effective Web Marketing"

 

IN COOPERATION WITH