Frost & Sullivan Customer Contact eBulletin Vol. 2 Issue 1
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AUGUST 2009 | VOL.
1 | ISSUE 2 |
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CONNECT |
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Engaging your customers online means more than just understanding how their expectations have changed. It means moving beyond the essentials and utilizing dynamic Web 2.0 tools to strengthen customer bonds.
In this Web Experience Excellence eBulletin, we take a close look at how thought leaders and Web gurus from a wide range of industries have demonstrated social media's ROI and built dynamic communities with these tools
- setting the stage for advocacy.
We invite you to begin your exploration here:
Sincerely,
Rufus Connell
Vice President, Information and Communication Technologies
Frost & Sullivan
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FEATURED SUCCESS STORY
Featuring key insights from Michael Plonski,
former SVP/Chief Information Officer of Digital,
Martha Stewart Living Omnimedia
By Erin Lindholm, eBulletin Editor, Frost & Sullivan
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Generating ROI from Web 2.0 Tools: How Martha's Online Workshops Turned Allegiance into Profit
Last October, just after Martha Stewart's Halloween Workshop had begun, a community member named BruceG
posted a comment on the community message boards
about the workshop's foam tombstone crafts
project ...
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NAVIGATING 2.0
By Gerardo Dada
Senior Director, Product Marketing,
Vignette, now Open Text
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The Evolution of Video'Centric Web Site Content (Part 2)
In this second installment of this two'part series on online video content management, we focus on how to socialize, organize and manage your online video content. To begin with Part One of the series,
click here.
...
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EXECUTIVE INSIGHT
An Interview with Mark Yolton,
Senior Vice President, SAP Community Network, SAP
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"Once you have a community ... you won't go
back."
Since SAP launched its online community initiatives six years ago, they have acquired more than 1.7 million members in 200 countries and territories around the world. The senior vice president of SAP's
community network ...
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FROM THE TRENCHES
By Jeff Gluck, Senior Manager, Marketing Communications, and Craig Brown, Senior Manager, Online Communities & Social Media Strategy, MTS Allstream
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Don't Get Tongue'Tied by Multilingual Social Media
Complying with the French language requirements of the Canadian province of Quebec isn't new for MTS Allstream.
We've had a mandate to provide fully bilingual
Web sites - both the external facing site as
well as our company's intranet - since ...
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ON THE LOOKOUT
By Eduardo Kfouri
Vice'President and General Manager, Latin America,
Vignette, now Open Text
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I Recommend ...
We've all bought one'size'fits'all socks, even
if we prefer clothes sized to fit perfectly, or
we've agreed to a plain cheese pizza when our
favorite is actually anchovies, olives, roasted
peppers and extra basil. In other words ...
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POINT OF VIEW
By Farida Hasanali
Senior Consultant, Xpediant Solutions
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The Social Corporation
"I'm working from home today."
"I'm on Malibu Beach for the next four days."
"Hmm ... Swine Flu, does that mean pigs can really fly?"
Look familiar? These are Facebook
status updates ― messages about a user's mood,
location and other musings that ...
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WE ASKED, YOU ANSWERED
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The Results of the Top-of-Mind Survey on Web 2.0 Development
In the last Web Experience Excellence eBulletin,
we published a survey about companies' use of
Web 2.0 technologies. We invite you to use the
results as a free self'assessment tool ...
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YOU ASKED, WE ANSWERED
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"Don't Let Fear Dictate Your 2009 Marketing Strategy "
In the discussion that followed Frost & Sullivan's recent eBroadcast,
"Turning Customer Interactions into
Relationships with Dynamic Web Marketing,"
participants had a chance to pose questions ...
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PRIVACY POLICY: We are committed to protecting your right to privacy. © 2009 Frost & Sullivan
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