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Dear {firstname},
Yes, creating a dynamic online experience integrating Web 2.0 tools strengthens customer bonds — this Web Experience Excellence series has demonstrated this point time and time again.
But there’s more: A thriving online community has the potential to further drive strategic online advantage and advocacy, turning your customers into your evangelists.
In this issue of the Web Experience Excellence eBulletin, we offer an insider’s look at best-in-class online communities and Web gurus who built them, coverage of the thought leadership that was shared on site at the recent New York and London live events and so much more.
We invite you to begin your exploration here:
Sincerely,
Alexander Michael
Vice President, Information and Communication Technologies
Frost & Sullivan
PS: Please join us in San Francisco next month for what is sure to be another can’t-miss event. |
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FROM THE TRENCHES
By Jason Rudman
Director, OPENForum.com,
American Express OPEN
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Innovation and Immediacy through Social Media:
The Evolution of OPEN Forum
The rapid evolution in social media over the last two years has significantly increased the opportunities we all have to make more direct connections with our customers. At American Express OPEN …
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LIVE REPORT
By Alexander Michael
Vice President, Information and Communication Technologies
Frost & Sullivan
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Highlights and Key Take-Aways from the New York and London Executive Congresses
Chairing Frost & Sullivan’s Web Experience Excellence 2009 events in New York and London was a great pleasure and one of the most inspiring event experiences I have had this year. More than anything …
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VIRTUALLY THERE
By Erin Lindholm
eBulletin Editor, Frost & Sullivan
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Tweeting Live: Highlights from New York and London Executive Congresses
Event commentary, speaker shout-outs, on-site photos, nuggets of wisdom all distilled down to 140 characters or less — the recent executive congresses in New York and London were a hotbed of tweeting activity. Participants, speakers …
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POINT OF VIEW
By Gary Spangler
eMarketing, DuPont
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The “Five Ps” of eMarketing
For more than 40 years, businesses and marketers have developed marketing plans based on four performance attributes referred to as “the Four Ps.” The Four P’s are: Product, Pricing, Placement and Promotion. …
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EXECUTIVE INSIGHT
By Mark Yolton, Senior Vice President,
SAP Community Network
And Salim Ali, Vice President,
Enterprise Solution and Community Marketing
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Turning Online Engagement into Customer-Driven Advocacy: The SAP Community and Online Marketplace Success Story
In the first part of our article series (see “Executive Insight” column in the August
Web Experience Excellence eBulletin), we
looked at how the award-winning SAP
Community Network is enabling, fostering
and enhancing business and technology
connections ...
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CASE STUDY
By Erin Lindholm
eBulletin Editor,
Frost & Sullivan
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Dynamic Online Customer Experience in Action: The National Instruments Case Study
National Instruments delivers an online user experience that drives strategic online advantage, which, in turn, delivers greater revenue and loyalty. At the Web Experience Excellence executive congress that recently took place ...
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NAVIGATING 2.0
By Allison Murphy
Product Manager, Media Monitoring and Measurement
PR Newswire
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How to Analyze the Reach and Impact of Your Web 2.0 Initiatives
Web 2.0 has transformed the way that organizations deliver messages to target audiences. While this development provides significant even greater new opportunities for organizations to connect and engage with …
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